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Betafence USA Chief Operating Officer To Guide Operations, Freeing Payne To Focus On Customers’ Success

July 20, 2010

Betafence USA CEO John Payne announced today the promotion of Philip Deforche to Chief Operating Officer. As COO, Deforche is responsible for operations, finance and accounting, and human resources.

“This change reflects the broad experience and business expertise of Philip Deforche, and allows me to capitalize on my own assets of building customer relationships and product development,” Payne said.

Deforche, who has been with the Betafence group of companies since 1995, has held the position of Sales Manager with Betafence USA since 2008. His professional background also includes industry experience in Mexico, Latin and South America, Poland, Russia and Belgium.

“Philip’s global experience, both with organizational leadership and a wide range of product solutions, provides a real benefit for our company, employees and customers,” Payne said. “In his new position of COO, Philip will be positioned to guide critical operational aspects of the business.”

“I look forward to working with the operational team at Betafence USA in this new capacity,” Deforche said. “I am confident in the people and capacity of this company, and in our ability to deliver product solutions of value to our customers.”

“As our company continues to grow, we recognize it is vital that we maintain our industry-leading strengths of innovation and quality,” Payne said. “It was our development of revolutionary fence solutions, such as the Guardian Fence System® and the rackable UpGrade ornamental system, that propelled our company’s growth, and I will now invest more of my own energy in helping bring solutions to our customers that drive bottom line results for their businesses.”

Payne led the company’s team in working with the U.S. Border Patrol and the Army Corps of Engineers to develop pedestrian and vehicular barriers for the U.S. southern border, as well as for a diverse range of commercial and industrial security projects.

“Our company has consistently proven an expertise in providing both systems and custom solutions for high security applications,” said Payne. “I am excited to now be returning to a more active role in working with our sales team on emerging opportunities in the security market.”

Betafence USA was founded in 1994 as Payne Fence Products, joining the Betafence group of companies in 2008. Betafence is the global leader in fence and gate manufacturing, with sales in more than 100 nations, and 12 production facilities throughout the world.


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